Sustainability - Redland company Essay Example | Topics and Well Written Essays - 750 words

Sustainability - Redland company - Essay Example nd comparative indices so as to compare the actual performance with desired objectives so as to ensure greater emphasis on sustainability concerns (Defra, n.d.). The internal and external drivers for generating a sustainable business model includes pressure from the investors and internal resources that act as internal factors that drive sustainability in business organizations. External drivers include consumer’s attitude, international benchmarks and standards as well as government regulations that make it mandatory for business organizations to include sustainability as a core business issue. Sustainability is also now becoming a matter for sustainable competitive advantage as firms are increasingly using this as a means to gain advantage over competitors. The heightened consumer awareness also acts as a pressure for business organizations to focus on generating greater sustainability in their business model (Business for Social Responsibility, 2007, p.4). Redland has a sustainability policy that seeks to address concerns beyond protecting the environment to include broader aspects like social and economic sustainability in its sustainability strategy. The sustainability strategy of the company seeks to not only comply with the legislative norms but to grow beyond these aspects to emerge as a sustainable organization. It seeks to use innovation as a mode to generate greater sustainability in its business (Redland, n.d.). The vision and mission statement of Monier Group that is the holding company of Redlands however does not include sustainability aspects but also shows its commitment towards betterment of lifestyles of individuals (Monier Group, n.d.). Challenges and barriers for maintaining sustainability include access to finance for supporting these activities as well as taking all the stakeholders including suppliers into confidence in the matter. Brining the suppliers on a common platform involves challenge in case of Redland as most of them are small